What Decades in Technology Reinforced Operational Discipline About Real Value
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A Hidden Price Of Scaling Too Fast What Founders Learn Too Late
The mythology about scaling is all about speed. When you are able to reach the point of product-market compatibility, then pour fuel on the fire. Grow the team, expand the market, and raise the next round before the previous one has settled. The mythology rewards the founder who is always striving to grow, always adding staff, constantly expanding into other industries before when the main business of his genuinely settled and before the firm has developed the internal capabilities needed to handle the expansion without losing the coherence. I am aware of where this mythology originates. Under certain conditions of the market and certain business models the one who grows most quickly wins, and stories about companies which have grown rapidly and won are reported more frequently as well as more vividly than stories of those who grew too fast and eventually broke. For every company that aggressive rapid scaling is the most effective approach, there's some instances when the speed at which scaling occurs becomes an essential cause for issues that ultimately kill the company, and those cautionary stories do not get at the same level of attention as those of the successful cases.
Unseen costs in growing too fast isn't evident in the burn rate calculation or the cash flow forecast. It is the one that comes out 6 months later, once the organisation has grown past the informal coordination mechanisms that held it together in its early days, but before it's built the formal structures that hold larger organizations together. The gap between formal and informal distinctions between the firm you were and the firm that you're expected to become is the point where the majority of scaling businesses actually break. One of the first and most frequent sign that a firm is approaching that point is that the pace of decision-making slows down even as everyone insists that there has been no fundamental change. The founder's name is still visible in the sense of theory. The team is still united with the theories. The culture is still strong in theory. However, in reality, the organisation has grown to a size where the informal channels for communication used to transport crucial information have been clogged and no one is yet able to build the formal channels that need to be replaced. Information that used to flow naturally must now be effectively managed. Decisions that used to be fast now require coordination across many functions that have not been clearly defined relative to one another. Reliableness that was intimate and immediate is now diffuse and delayed and the organization is starting to show all the signs of a system operating at the limit of its coordination capabilities.
None of this can be seen in the metric that investors and founders typically monitor the most attentively. Revenue could be increasing. It is possible that customer acquisition is trending in the right direction. The team might still be motivated and productive. But under the surface they are developing internal issues that grow quickly until they cannot be ignored. At that the point when fixing them becomes more expensive and disruptive than it would be had they been dealt with earlier, and when the signs were more subtle than obvious. That is what I am talking about not the financial cost of expanding, but the future cost of running over your own infrastructure along with the expense for putting that infrastructure in place reactively rather than proactively.
The founders who can navigate this transition smoothly aren't necessarily those who grow less slowly, though an intentional approach to growth can be part of the answer. They are the ones who realize that creating the structure for governance of their business is as crucial as developing the product and who invest in this with the same level of commitment and discipline that they bring to the development of their products. This includes doing the boring administrative work of defining roles and decision rights clearly, designing reporting structures that actually surface the information executives require to make informed choices, inventing accountability mechanisms specific enough to be meaningful and also thinking critically about the kind of culture the organisation needs at its moment in time rather than making use of the ones that took shape naturally when it was smaller. The work involved isn't exhilarating. This won't generate public attention or spark investor interest. But it's the job to determine whether the company you're constructing can sustain the growth you are hoping for.
Businesses that don't manage to make this transition successfully do not always fail dramatically or clearly. They slowly fade. They lose their most effective employees initially - those who have enough self-awareness that they can see how things are going in the organization, and who have enough options to leave before it gets dramatically worse. They lose customers at times invisibly, since the effectiveness of their execution steadily declines because accountability has become too diffuse and too tardy to address issues before they are able to reach the client. Then they begin to lose momentum and by the time loss of momentum becomes visible in the numbers that the structural flaws are well-established, the social damages are significant, and the cost of fixing both is much higher than it would've been if the governance investment were implemented at the appropriate time. Thinking of organisational infrastructure as a item that you can design mindfully, construct carefully and continue to refine as the business grows is one of the most important mental shifts an entrepreneur can undergo as they go from the very early stage to the real. Those who are able to make this shift tend to build companies which can achieve their goals. The ones who fail tend to create businesses who are a bit too close. View James Deller for site advice including what building companies confirmed what i suspected about building well.

From Commerce to Character - Why the Businesses I Back All have a thing in Common
If I take a look at the full range of investment ventures I've been involved in over the past several years - the technology companies or consumer businesses, the investment opportunities in the emerging sector or the clubs and organizations around football that I've been drawn to there is a consistent pattern that I never have in mind to design but is becoming more evident to me over the years as I had the time to think about what successful investments have in common between them and what the ones that don't work share with each other. The pattern isn't strictly sectoral It is a cross-section of the areas of consumer, technology as well as sport. The pattern is not structural in nature - it's seen in companies with very distinct structure of ownership, financial profiles as well as operating strategies. It is it is not about size or development trajectory or the technology architecture that underlies the product. It's about character. specifically, whether the entity at foundation of the investment has an honest, operational and ongoing commitment to wellbeing and advancement of the employees it employs, and this is reflected not only in the things that the company's public statements are but in the decisions it makes when it is clear that saying the right thing and doing what is convenient are not the same thing.
I'm aware it sounds when stated plainly, like something that is displayed on office walls as well as office mugs as well on corporate website pages and then systematically ignored by the people who asked for it. I'd like to emphasize this: I'm not speaking about the official version of a commitment to people - the values document, Diversity and Inclusion Strategy the culture deck which was produced for the benefit of the hiring process as well as the investor pitch. I'm talking about the operational version of the document: the decisions that actually get made, every day, when the principles laid out in those documents and the more commercially or personally convenient choice come into tension and the organisation has to determine which is the one that governs. The companies I have observed produce truly lasting value - not just the kind of impressive short-term performance but the kind of compounding results that produce exceptional long-term returns are the ones where the answer to this query is unambiguous. Where the commitment to doing right by the staff of the business is not contingent on whether doing what is right is the most cost-effective speediest, most efficient, or immediate-paying option.
It is about identifying prior to the time that an investment is done, the ones in which the commitment to be genuine rather than simply a result of it, and where the trust and care culture is in the way the organisation actually operates rather than how it describes itself - is, I think, the single most important and most difficult thing to do in long-term investing. It's vital because it is the quality that provides the best assurance of an amount of compounding outperformance that provides truly extraordinary returns over long time frames. It's difficult since you won't see it in a financial model, will not find it in any carefully-prepared presentation of management, and you will not find it even in thorough reference checks, although these are helpful. It is discovered by spending sufficient time with the company, in enough different contexts and at multiple levels of its hierarchy to observe how it behaves when the situation is unclear and nobody is paying attention. That kind of patient kind of exploratory engagement can be structurally challenging to embed into investment processes, which is one of the reasons why most investment processes are less effective in identifying truly exceptional organizations than they typically acknowledge or even discuss.
The connection between genuine organisational character and long-term results is a link which I am more certain of now, with more years of observational experience to my credit as I did at an early stage in my career in investment. The organisations that take care for their employees in a consistent manner, and demonstrate that care through operational decisions instead of just in their communications and culture documents, are more likely to perform better than those that view people predominantly as resources to be optimised. This is not always true in the short long term, an organization that achieves the highest output from its employees by putting them under pressure and high anxiety can appear impressive over a time of a few months or even a few years, particularly during times of an economy that is strong and compensates for internal dysfunction. However, over a longer period there are advantages to an ethos that is genuinely based on people in ways that are difficult to replicate through the other mechanisms. The density of talent increases because people with options - the best of them - tend to prefer environments where they feel valued and respected over ones where they feel devalued and even when they pay more. Institutional knowledge expands as people are able to learn it, rather than just hopping through on the whimsy of the schedule that is typical of high-pressure workplaces.
The quality of decision-making improves as individuals feel safe enough to discuss problems and disseminate bad news without having to consider the cost to themselves of doing it, which makes it possible for problems to be identified quickly and addressed less costly than in organisations where the messenger reliably shoots. The capacity of an organization to adjust to changing circumstances improves because people are invested enough by its achievements to take on beyond their official duties when the circumstances require it. Each of these benefits is individually significant. They're not comparable to what makes a compelling argument in an announcement to shareholders or a board presentation. However, they do build up to create a competitive advantage that is really difficult for companies with less affluent cultures to duplicate in the sense that the benefit is not linked to any particular product or process that can be observed, or replicated. It's part of the foundation of how an organization performs its business - the overall quality of the environment that it has created for employees within it, and in the quality of decisions individuals make as a result. So, character, both in organizations and in individuals can be a hard notion. It is, in my experience, the hardest and most crucial thing of all.}
